Canadian federal election 2025: Communications / Messaging
Members of the media may directly contact the following experts on this topic:
Nomi Claire Lazar (English only)
Full Professor, Graduate School of Public and International Affairs, Faculty of Social Sciences
[email protected]
Professor Lazar can discuss political messaging and rhetoric.
"To keep winning over would-be Pierre Pollièvre voters, Mark Carney's messaging must remain respectful, reassuring, and upbeat. We will see 'Big Tent' talk, which avoids polarization. We should also expect to see that messaging focused on constituencies more likely to support Pollièvre, which tend to skew older and male."
Elizabeth Dubois (English only)
Associate Professor, Department of Communication, Faculty of Arts and University Research Chair in Politics, Communication and Technology.
[email protected]
Dr. Elizabeth Dubois’ work examines political uses of digital media, including media manipulation, citizen engagement, and AI. She can speak about:
- Social media and use of social media influencers in election campaigns
- The role of social media platforms and tech companies in the election
- Generative AI in the election
- Disinformation
- Astroturfing
- Innovative get out the vote campaigns online
Ivan Ivanov (English and French)
Associate Professor, Department of Communications, Faculty of Arts
[email protected]
Professor Ivanov's research and expertise focuses on:
- Constitutive power of the organizational communication
- Public relations practices in public organizations in the digital era
- Competencies, skills and know-how of communicators
- Crisis communication and internal communication