Loblaws boycott

Members of the media may directly contact:


Myriam Brouard  (English and French)

Assistant Professor, uOttawa Telfer School of Management

[email protected]

Professor Brouard specializes in Consumer Culture Theory and offers profound insights into modern consumer behaviour by studying the dynamics behind the adoption of disruptive technologies. 
 

Keri Kettle (English only)

Associate Professor, uOttawa Telfer School of Management

[email protected]

Professor Kettle's research focuses on c onsumer identity and financial decision making.

"It is extremely unlikely this boycott will have any meaningful effect. People need groceries: Canadians on a tighter budget shop where they can afford, and Canadians with more money shop where it is convenient. Almost everyone will continue their current shopping habits out of convenience. Certainly, the novelty of the boycott will wear off quickly."

Michael Mulvey (English and French)

Assistant Professor, uOttawa Telfer School of Management

[email protected] 

Professor's Mulvey research research focuses on how products, brands and behaviours gain personal relevance to consumers. He is an expert in using qualitative research methods and text analytics to uncover how customers think, especially the impact that meanings have on decision-making.