Honours Bachelor of Commerce (Marketing) |
120 |
Co-operative education is available with this program.
The French immersion stream is available with this program.
Requirements for this program have been modified. Please consult the 2009-2010 calendars for the previous requirements.
| ADM1300 | Introduction to Business Management | 3,0 |
| ADM1301 | Social Context of Business | 3,0 |
| ADM1340 | Financial Accounting | 3,0 |
| ADM1370 | Applications of Information Technology for Business | 3,0 |
| ECO1102 | Introduction to Macroeconomics | 3,0 |
| ECO1104 | Introduction to Microeconomics | 3,0 |
| ENG1131 | Effective Business English | 3,0 |
| MAT1300 | Mathematical Methods I | 3,0 |
| MAT1302 | Mathematical Methods II | 3,0 |
| PHI1101 | Reasoning and Critical Thinking | 3,0 |
| ADM2302 | Business Decision Models | 3,0 |
| ADM2303 | Statistics for Management | 3,0 |
| ADM2304 | Applications of Statistical Methods in Business | 3,0 |
| ADM2320 | Marketing | 3,0 |
| ADM2336 | Organizational Behaviour | 3,0 |
| ADM2337 | Human Resource Management | 3,0 |
| ADM2341 | Managerial Accounting | 3,0 |
| ADM2350 | Financial Management | 3,0 |
| ADM2372 | Management Information Systems | 3,0 |
| ADM2381 | Business Communication Skills | 3,0 |
| PHI2397 | Business Ethics | 3,0 |
| ADM3301 | Operations Management | 3,0 |
| ADM3318 | International Business | 3,0 |
| ADM3321 | Consumer Behaviour | 3,0 |
| ADM3322 | Services Marketing | 3,0 |
| ADM3323 | Market Research | 3,0 |
| ADM3326 | Advertising and Sales Promotion Management | 3,0 |
| SOC3116 | Technologies, World and Societies | 3,0 |
| ADM4311 | Strategic Management | 3,0 |
| ADM4322 | Marketing Strategy | 3,0 |
| ADM4325 | Promotional Planning Practicum1 | 3,0 |
15 Elective ADM credits. The following courses are recommended.
| ADM4326 | Digital Marketing Technologies | 3,0 |
| ADM4328 | International Marketing | 3,0 |
| ADM4329 | Personal Selling | 3,0 |
12 credits from another faculty2
Note(s)
| 1 | Co-op students or students registered in the International Exchange Program may replace this course with an ADM elective course. |
| 2 | At most six of those credits can be at the 1000-level. |