Honours Bachelor of Commerce (Marketing)

120

Co-operative education is available with this program.

The French immersion stream is available with this program.

ADM1300 Introduction to Business Management 3
ADM1301 Social Context of Business 3
ADM1340 Financial Accounting 3
ADM1370 Applications of Information Technology for Business 3
ECO1102 Introduction to Macroeconomics 3
ECO1104 Introduction to Microeconomics 3
ENG1131 Effective Business English 3
MAT1300 Mathematical Methods I 3
MAT1302 Mathematical Methods II 3
PHI1101 Reasoning and Critical Thinking 3
ADM2302 Business Decision Models 3
ADM2303 Statistics for Management 3
ADM2304 Applications of Statistical Methods in Business 3
ADM2320 Marketing 3
ADM2336 Organizational Behaviour 3
ADM2337 Human Resource Management 3
ADM2341 Managerial Accounting 3
ADM2350 Financial Management 3
ADM2372 Management Information Systems 3
ADM2381 Business Communication Skills 3
PHI2397 Business Ethics 3
ADM3301 Operations Management 3
ADM3318 International Business 3
ADM3321 Consumer Behaviour 3
ADM3322 Services Marketing 3
ADM3323 Market Research 3
ADM3326 Advertising and Sales Promotion Management 3
SOC3116 Technologies, World and Societies 3
ADM4311 Strategic Management 3
ADM4322 Marketing Strategy 3
ADM4325 Promotional Planning Practicum 3
15 Elective ADM credits. The following courses are recommended.
ADM4326 Digital Marketing Technologies 3
ADM4328 International Marketing 3
ADM4329 Personal Selling 3
12 credits from another faculty1
Note(s)
1At most six of those credits can be at the 1000-level.
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Last updated: 2014.04.01