Marijke Taks

Professor Marijke Taks received her PhD in 1994 from KU Leuven (Dutch) in Belgium, where she was assistant professor until 2001. She moved to the University of Windsor (Ontario) in 2001 as an associate professor (2001–2010) and was promoted to full professor in 2010. She joined the School of Human Kinetics in the Faculty of Health Sciences at the University of Ottawa in August 2016. From 2020 to 2023, she served as vice-dean research in the Faculty of Health Sciences. In 2023, she took on the role of associate vice-provost, graduate and postdoctoral studies.

Professor Taks is an accomplished teacher who has supervised over 100 student research projects. She has served in various editorial roles of established sport management journals (e.g., European Sport Management Quarterly, Journal of Sport Management, Journal of Global Sports Management) and is guest reviewer for a wide variety of sport management, sport marketing and sport tourism journals. She was vice-president of the North American Society of Sport Management (2022–2024).

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Professor Taks is accepting new students for thesis supervision.

• Socio-economic aspects of sport, leisure and sport events
• Sport consumer behaviour
• Sport participation and development
• Sport and employment

Professor Taks’ expertise is in socio-economic aspects of sport and leisure; she examines the interaction between sport, economics and society. Her grant-supported research focuses on the impact, outcomes and leveraging of sport events, and their meaning for individuals, communities and society. She also studies sport consumer behaviour of various groups in society. Mass participation and the “Sport for All” philosophy guide her research. She has been published in leading sports management and related journals.

Research funding

• SSHRC and SCRI:
  • The new sport system landscape: Understanding the interrelationships between governance, brand, and social media in non-profit sport organizations (2017–2020; Co-A)
  • Building capacity for sport participation through events (2016–2019, PI)
  • Managing sport events to maximize positive impacts (2014–2017; Co-A)
  • Leveraging sport events for sport development (2011–2014; PI)
  • Participation in sport and the culture of NSOs (2006-2009; Co-A)
• SSHRC
  • Economic impact and tourism behaviour of the Pan American Junior Athletic Championships (2005-2008; PI)

See Marijke Taks’s publications on Google Scholar, ResearchGate or uO Research.

Podcast

• Taks, M., Seguin, B., Naraine, M. L., Parent, M. M., & Hoye, R. (2020. November 8). Canadian National Sport Organizations’ Governance, Branding and Social Media. Research Outreach, Researchpod.

Video

• Taks, M., & Séguin, B. (2021, March 19). Why should National Sport Organizations care about brand governance? Research Outreach.