A cold call, when you reach out to an employer who doesn’t know you, is an art. Cold-calling is an essential job search tool because it helps you access the hidden job market. 

Before

  • Determine your career goals.
  • Compile a list of all the organizations you’d like to work for.
  • Research the organizations as much as possible.
  • Get to know the names of the key people, such as the hiring manager.
  • Develop a script to have a clear idea of your strategy.
  • Be prepared to be turned down. 

During

  • Be confident, polite and courteous.
  • Start by introducing yourself and then explain why you’re calling.
  • Give a brief description of your career and educational background, including your skills and qualifications.
  • Ask well-prepared, probing questions.
  • Ask at least one specific question about job opportunities.
  • Ask permission to stay in contact with the employer.

What to do …

If the person you wish to speak with is unavailable:

Ask when would be the best time to call back; avoid leaving a message. Prepare specific questions about the organization: the person who answers your call might be able to transfer you to the right person.

If the employer isn’t hiring:

Ask for an information interview and find out about the employer’s recruitment periods.

If someone asks why they should hire you:

Make links between your qualifications and the company’s needs. Offer to send your resumé to the employer and suggest an interview to further discuss your qualifications and skills. 

After

  • Send a thank you letter.
  • Keep detailed records of your calls.